Goodys Clothing Store
Goodys Clothing Store has established itself as a market leader in all types of casual family wear. They sell national brand names that every other clothing shops but have decided to reduce prices by between 15 and 30% below market prices with an ambitious annual target of over one billion worth of sales. The idea of its Chairman and Chief Executive is to cut a niche above the competition as the place of choice for all family clothes shopping. This is a business strategy that can be a double edged sword. In the long run Goodys Clothing Stores may kill competition completely especially by making it impossible for smaller competitors to do sustainable business. Such a strategy may also backfire on Goodys especially if it can not meet its sales target since they have it has decided to go for pure economies of scale.
A pure economies of scale as practiced by Goodys Clothing Store is to seek to make minimal profits on each item but to sell extremely large quantities which may well translate to the equal of a business which charges slightly higher but sells reduced pieces. This is a balancing act which requires proper financial background. The store is wealthy and time and space remain the judge as to whether it can sustain operations at such low prices to enable it operate profitably in the long run. But for the shoppers it is a great opportunity to take advantage of the great offers at Goodys Clothing Store and enjoy the huge discounts on a wide variety of clothing. You find all types of clothing you may need for children, men and women. Buying grad dresses is a lot cheaper than you will find with the competition.
Goodys has even greater offers online and this means you can access their products from everywhere so long as you have access to the internet. With cheap delivery rates it on top of the huge discount offers, the sky is the limit for Goodys Clothing Store. Goodys Clothing Store endeavors not only to stock all the popular brands of clothes but to ensure as well that it provides quality. This is definitely meant to ensure high customer retention o that those who have purchased previously find another reason to return. With good customer care services, the range of products offered by Goodys is a great challenge for competition which must re-strategize.
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